Privacy-focused website analytics.
A public listing does not imply membership or availability for introductions.
Customers
marketers
Business model
subscription
Funding
Bootstrapped
Historical MRR
$2,750
monthly recurring revenue · MRR at reported milestone
2020-07-30 · public disclosure
Historical paying subscribers
427
subscribers · Subscribers at milestone
2020-07-30 · public disclosure
Historical ARR
$1,000,000
annual recurring revenue · ARR at reported milestone
2022-06-22 · public disclosure
Paying subscribers
21,000+
subscribers · Snapshot; reporting period not specified
Observed 2026-09-24 · public disclosure
Funding history and investors: Unknown in the reviewed sources.
2019-01 · public disclosure
Public beta
The public beta preceded paid subscriptions later that year.
How we built a $1M ARR open source SaaS | Plausible Analytics ↗2019-05 · public disclosure
Paid subscriptions launch
The company reported $64 MRR at the start of paid subscriptions.
How we built a $1M ARR open source SaaS | Plausible Analytics ↗Documented actions and reported outcomes. These are starting points for experiments, not proof that a tactic caused growth.
Distribution · 2020-07-31
Concentrate on relevant communities and useful content instead of spreading a small team across every channel.
Reported outcome: Plausible reported MRR increasing from roughly $400 to $2,750 over 135 days alongside its organic marketing work.
How we grew our startup from $400 to $2,750 MRR in 135 days without ad ↗Activation · 2020-07-31
Test a trial that lets prospective customers experience the product before providing payment details.
Reported outcome: The company reported a 33.5% trial-to-paid conversion rate for its April and May 2020 cohorts. This is a historical example, not a benchmark.
How we grew our startup from $400 to $2,750 MRR in 135 days without ad ↗Profile reviewed 2026-09-25. Disclosures are historical snapshots unless a live connection is explicitly identified.
Checked 2026-09-24
Checked 2026-09-24
Checked 2026-09-24
Checked 2026-09-24
Checked 2026-09-24 · Published 2020-07-31
Checked 2026-09-24 · Published 2022-06-22
MarketingTools for search optimization, keyword research, and website analysis.
New user signups
20,683
Trailing seven days shown on homepage at review; not total customers
Observed 2026-09-24 · Source ↗For marketers · 4 sources
MarketingGenerate images and videos through templates, APIs, and no-code integrations.
For marketers · 4 sources
MarketingSocial media publishing and analytics for creators and businesses.
For marketers · 4 sources