Explore Matches Get matched

THE EXPERIMENT LIBRARY

What could you try next?

Documented actions from real companies, with the context to judge whether they fit yours.

Treat these as hypotheses. Before trying one, define your audience, budget, time limit, and success measure. A company’s reported outcome does not prove that a single tactic caused it.

Plausible ↗Distribution · 2020-07-31 · Early revenue

Focus on a small set of organic channels

Concentrate on relevant communities and useful content instead of spreading a small team across every channel.

Reported outcomePlausible reported MRR increasing from roughly $400 to $2,750 over 135 days alongside its organic marketing work.

Before you try it: Can you reach the same kind of customer? Can you run a small test without changing your whole business? What result would make you stop?

Read original account ↗

Plausible ↗Activation · 2020-07-31 · Early revenue

Make the product easy to evaluate

Test a trial that lets prospective customers experience the product before providing payment details.

Reported outcomeThe company reported a 33.5% trial-to-paid conversion rate for its April and May 2020 cohorts. This is a historical example, not a benchmark.

Before you try it: Can you reach the same kind of customer? Can you run a small test without changing your whole business? What result would make you stop?

Read original account ↗

PostHog ↗Distribution · 2020-02

Launch a working MVP to a relevant community

Present a working product to the community most likely to understand its problem, then use the response to guide development.

Reported outcomePostHog describes a positive Hacker News response to its MVP launch four weeks after development began.

Before you try it: Can you reach the same kind of customer? Can you run a small test without changing your whole business? What result would make you stop?

Read original account ↗

Tally ↗Distribution · 2026-09-22 · Growing

Let product usage introduce the product

Explore a tasteful attribution badge on shared output, with a useful free product behind it.

Reported outcomeTally describes word of mouth and its form badge as a longstanding acquisition loop; roughly 1% of those signups eventually upgraded.

Before you try it: Can you reach the same kind of customer? Can you run a small test without changing your whole business? What result would make you stop?

Read original account ↗

Tally ↗Pricing · 2024-03-01 · Growing

Keep the free product useful

Evaluate a generous free tier and reserve paid plans for additional needs rather than restricting the core workflow.

Reported outcomeTally reported reaching $100,000 MRR in February 2024 while retaining free unlimited submissions. Multiple factors contributed.

Before you try it: Can you reach the same kind of customer? Can you run a small test without changing your whole business? What result would make you stop?

Read original account ↗

Find companies with similar customers →

SPONSORS

Advertise your startup

Reach founders the week they launch.