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Tally

A form builder for collecting responses and running workflows.

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Customers

small businesses

Business model

subscription

Funding

Bootstrapped

The business

Problem: lead capture
Founders disclosed in reviewed sources: Marie Martens, Filip Minev
Pricing: Published plans; see the pricing source for current rates.Tally Pricing | Free Form Builder with Unlimited Responses ↗
Payment providers / launch platforms: Payment provider not disclosed
Product Hunt

Tally - Create Beautiful Forms for Free | Unlimited Forms & Submission ↗Tally Pricing | Free Form Builder with Unlimited Responses ↗GDPR ↗About Tally: Meet the Team Behind the Form Builder ↗Tally's Blog ↗6 years in, $6 million far ↗Our bootstrapped journey towards $100K MRR ↗

Publicly disclosed numbers

ARR

$6,000,000

annual recurring revenue · ARR at reported milestone
2026-09-22 · public disclosure

6 years in, $6 million far ↗

Registered users

2,500,000

users · Cumulative users reported by founder
2026-09-22 · public disclosure

6 years in, $6 million far ↗

Historical MRR

$100,000

monthly recurring revenue · MRR at reported milestone
2024-02 · public disclosure

Our bootstrapped journey towards $100K MRR ↗

Investors & funding

Funding history and investors: Unknown in the reviewed sources.

Company milestones

2021-03 · public disclosure

Product Hunt launch

The founder timeline records a Product Hunt launch during the early revenue period.

6 years in, $6 million far ↗

Growth evidence

Documented actions and reported outcomes. These are starting points for experiments, not proof that a tactic caused growth.

Distribution · 2026-09-22

Let product usage introduce the product

Explore a tasteful attribution badge on shared output, with a useful free product behind it.

Reported outcome: Tally describes word of mouth and its form badge as a longstanding acquisition loop; roughly 1% of those signups eventually upgraded.

6 years in, $6 million far ↗

Pricing · 2024-03-01