DistributionPublished 2021-11-26 · founder reported
Give releases a repeatable distribution rhythm
How Supabase approached distribution.
What they did
Supabase used quarterly launch weeks with a fixed date and adjustable scope. Features often shipped beforehand; their builders wrote technical explanations for the relevant communities.
Reported outcome
Wilson reported repeated increases in adoption around launches, while emphasizing testing before launch and recovery time afterward.
An idea to test, from Afterlaunch
Separate shipping from the communication moment so promotion does not force risky last-minute releases.
Small experiment: Group three useful improvements into a short release series; track activation and support load, not just visits.
A company’s reported outcome doesn’t prove one tactic caused it. Treat this as a hypothesis.
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