DistributionPublished 2021-10-29 · public disclosure
Build access to expertise beyond geography
How Udemy approached distribution.
What they did
Udemy describes Bali learning mathematics through online resources and communities when local opportunities were limited. The company built a marketplace where experts could teach learners beyond their immediate area.
Reported outcome
Udemy’s retrospective connects that personal experience to its instructor marketplace and later public listing.
An idea to test, from Afterlaunch
A marketplace can widen access by helping existing experts reach people they could not otherwise serve.
Small experiment: Recruit a small group of experts in one topic and test whether remote learners complete and value their instruction.
A company’s reported outcome doesn’t prove one tactic caused it. Treat this as a hypothesis.
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