PartnershipsPublished 2023-02-07 · public disclosure
Use a partner to make a complex purchase accessible
How Watershed approached partnerships.
What they did
Watershed partnered with Ever.green on a fixed-price virtual power purchase agreement, pooling commitments from customers including Samsara, Stripe and TaskUs toward a new solar project.
Reported outcome
The announced structure aimed to make long-term clean-energy commitments more accessible. Projected emissions benefits were forecasts, not measured outcomes in this announcement.
An idea to test, from Afterlaunch
An aggregation platform can create value by coordinating a transaction that would be difficult for customers individually.
Small experiment: Find a shared customer need with a high minimum commitment and test demand for a partner-supported group offering.
A company’s reported outcome doesn’t prove one tactic caused it. Treat this as a hypothesis.
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