First customersPublished 2012-06-25 · founder reported
Sell a specific integration before scaling the catalog
How Zapier approached first customers.
What they did
Zapier found requests for missing integrations in forums. For Andrew Warner, the team built the needed Wufoo-to-AWeber workflow and helped him set it up personally.
Reported outcome
Foster reported a $100 payment from its first customer before the wider launch.
An idea to test, from Afterlaunch
An explicit request for a workaround is a stronger starting signal than broad interest in automation.
Small experiment: Find five public requests for the same missing workflow and offer one narrowly scoped pilot.
A company’s reported outcome doesn’t prove one tactic caused it. Treat this as a hypothesis.
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