ActivationSource reviewed 2026-09-25 · public disclosure
Measure the hidden work before the visible installation
How Aurora Solar approached activation.
What they did
Aurora’s history describes the founders spending seven months designing a solar system that took two weeks to install. They built software to address the fragmented design process.
Reported outcome
The company’s timeline records later validation of its simulation and shading tools by NREL in 2015.
An idea to test, from Afterlaunch
The largest process bottleneck may be preparation rather than the final visible task.
Small experiment: Time each stage of a real customer project and test a prototype against the longest preparation step.
A company’s reported outcome doesn’t prove one tactic caused it. Treat this as a hypothesis.
Afterlaunch Weekly
Get a story like this every week.
Tell us your sector and we’ll customize each issue: news and company stories from your space, growth ideas that fit your stage, and launch results worth knowing. One short email a week. Unsubscribe any time.
