ActivationSource reviewed 2026-09-25 · founder reported
Remove the switching work, not just the price objection
How Kit approached activation.
What they did
Kit’s company history describes a renewed focus on professional bloggers, direct sales and manually migrating each new customer from their previous email platform.
Reported outcome
The company identifies concierge migrations as an important part of its differentiated customer service.
An idea to test, from Afterlaunch
Switching effort may be the real competitor even when a prospect likes your product.
Small experiment: Offer a manual migration to five qualified prospects and document the steps that repeatedly delay adoption.
A company’s reported outcome doesn’t prove one tactic caused it. Treat this as a hypothesis.
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