ActivationPublished 2019-04-16 · founder reported
Design around an underserved customer’s everyday workflow
How Mercury approached activation.
What they did
Akhund’s launch post described the friction of branch visits and phone calls in startup banking. Mercury launched from private alpha with a product designed around the way startup teams operate.
Reported outcome
The April 2019 launch positioned financial services as a software experience for a specific customer segment.
An idea to test, from Afterlaunch
An established category can still contain a poorly served workflow for a narrow group.
Small experiment: Map one target customer’s end-to-end workflow and identify the step requiring the most avoidable manual coordination.
A company’s reported outcome doesn’t prove one tactic caused it. Treat this as a hypothesis.
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