ActivationPublished 2016-08-16 · founder reported
Fit the workflow customers already have
How Netlify approached activation.
What they did
Netlify described a framework-independent platform centered on Git workflows, deploy previews and open-source tooling, instead of requiring one particular front-end stack.
Reported outcome
The 2016 announcement connected its financing with continued investment in that developer workflow.
An idea to test, from Afterlaunch
Compatibility can reduce the switching effort required to try a new infrastructure product.
Small experiment: Support one existing workflow end to end and compare time to first successful deploy with your current onboarding.
A company’s reported outcome doesn’t prove one tactic caused it. Treat this as a hypothesis.
Afterlaunch Weekly
Get a story like this every week.
Tell us your sector and we’ll customize each issue: news and company stories from your space, growth ideas that fit your stage, and launch results worth knowing. One short email a week. Unsubscribe any time.
