PartnershipsSource reviewed 2026-09-25 · public disclosure
Build an operating capability that other companies can use
How Octopus Energy approached partnerships.
What they did
Kraken’s history says it began within Octopus Energy in 2016, helping run the utility’s operations before becoming a standalone software business serving other utilities.
Reported outcome
Kraken now describes itself as independent. This profile distinguishes the software business from Octopus Energy rather than treating them as the same company.
An idea to test, from Afterlaunch
A proven operating system for your own service can become a separate offering when others share the same workflow.
Small experiment: Identify an internal capability with repeatable external demand and test whether a partner can use it without your operating team.
A company’s reported outcome doesn’t prove one tactic caused it. Treat this as a hypothesis.
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