ActivationSource reviewed 2026-09-25 · public disclosure
Help the transaction happen after discovery
How Preply approached activation.
What they did
Preply’s history describes expanding beyond tutor search into scheduling, calendars and an integrated video classroom. Its tutor guidance also explains how availability, specialty and profile detail influence discovery.
Reported outcome
The marketplace added tools for the ongoing teaching relationship as well as finding a tutor.
An idea to test, from Afterlaunch
A directory becomes more useful when it also addresses the practical friction after a match.
Small experiment: Follow five matched pairs through their first session and fix the most common scheduling or communication obstacle.
A company’s reported outcome doesn’t prove one tactic caused it. Treat this as a hypothesis.
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