RetentionSource reviewed 2026-09-25 · founder reported
Treat praise and repeat usage as different signals
How Snyk approached retention.
What they did
Podjarny described developers trying Snyk’s command-line tool and praising it without adding it to their regular build process. A GitHub integration reduced setup steps and made fixes visible in open-source projects.
Reported outcome
The founder identified the integration as an adoption turning point, while noting that finding paying customers took additional work.
An idea to test, from Afterlaunch
Positive launch feedback can hide the absence of a durable workflow.
Small experiment: Interview five users who tried but did not return; test an integration at the point where their normal work already happens.
A company’s reported outcome doesn’t prove one tactic caused it. Treat this as a hypothesis.
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