PartnershipsPublished 2024-04-24 · founder reported
Let concrete customer requests reveal adjacent products
How Stripe approached partnerships.
What they did
In their 2024 keynote, the Collisons described Lyft asking about driver payouts and Shopify asking about financial products for merchants. These requests broadened the initial payments problem into programmable financial infrastructure.
Reported outcome
The company described its expanded product direction through specific customer workflows rather than a single feature list.
An idea to test, from Afterlaunch
An adjacent product is more credible when it solves a repeated need for customers you already serve.
Small experiment: Collect requests from three existing customers and validate one shared adjacent workflow before building a new product line.
A company’s reported outcome doesn’t prove one tactic caused it. Treat this as a hypothesis.
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